Next Generation of Branding & Identity.
- South House Hotels
- January - March 2020
- Strategy, Idea and Concept
- UX, Design and Technology
- Video Production and Content
- Mobile App Development
- Social Media & Performance Marketing
"Creative Solutions And Results That Grow Brands"
Building the concept
The brand identity’s goal was to communicate the South House’s philosophy as a brand, more than a hotel. In order to achieve that, the focus was made on a diverse color palette and simple typography. The color palette consists of nature-derived oranges, greens, and greys — no vivid hues, what immerses in the atmosphere of silence and comfort.
The typographic logo is based on a sans serif type with a bed symbol in it. The symbol got expanded into corporate graphics — a line that navigates and decorates. The combination of serif and sans serif fonts in typography supports the brand’s sophistication and modernity, while minimalistic style highlights its authentic tone of voice.
Our branding services result in brands that resonate with audiences and incite new growth opportunities. Discover how we create authentic brand identities.
Passion leads to success
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